groundplan Moisturizing Cream 50ml
groundplan Moisturizing Cream 50ml
Soft daily cream for dry, tight, rough, or uncomfortable-feeling skin.
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For skin that feels dry, tight, rough, or uncomfortable, groundplan Moisturizing Cream gives your routine a soft cream step that helps seal in moisture without leaving an oily-feeling finish.
This Korean face cream is designed to help balance the feeling of oil and water in the skin while leaving skin moisturized, smooth, and comfortable. The formula features witch hazel extract, niacinamide, glyceryl glucoside, jojoba seed oil, panthenol, shea butter, sodium hyaluronate, adenosine, and lavender oil to support a soft, cared-for skin finish.
Use it morning and evening after essence, serum, ampoule, or oil as your moisturizer step.
Choose this if...
- ✓ Your skin feels dry, tight, rough, or in need of comfort
- ✓ You want a daily cream that moisturizes without an oily-feeling finish
- ✓ You prefer a soft cream texture over a watery gel moisturizer
- ✓ You like witch hazel, shea butter, niacinamide, panthenol, and jojoba oil in skincare
Complete your hydration routine
Prep with hydration, then seal in comfort with cream.

Formula, ingredients & use
Why you’ll love it
- Helps skin feel moisturized, smooth, soft, and comfortable
- Soft cream texture absorbs without an oily-feeling finish
- Good for daily morning or evening moisturizer use
- Helps support the feeling of oil-and-water balance in rough or dry-feeling skin
- Features witch hazel extract, shea butter, glyceryl glucoside, and jojoba seed oil
- Includes niacinamide, panthenol, sodium hyaluronate, and adenosine
- Works well after groundplan mist, essence, serum, ampoule, or facial oil
Best for
Best for: Dryness, tight-feeling skin, rough texture, moisture imbalance, dullness, and skin that wants a soft daily cream
Skin feel/type fit: Most skin types; especially good for dry, normal, combination-dry, or rough-feeling skin. Patch test first if your skin is sensitive to lavender oil, linalool, limonene, or essential oils.
What to expect
Texture: Soft cream
Finish: Moisturized, smooth, comfortable, non-oily feel
Scent: Contains lavender oil
Routine step: Moisturizer
How to use
- After cleansing, apply toner, mist, essence, serum, ampoule, or oil as needed.
- Apply an appropriate amount to the face and neck.
- Massage gently along the skin texture until absorbed.
- Use morning and evening.
- In the morning, finish with sunscreen.
Tip: Use a lighter layer during the day and a fuller layer at night when skin feels extra dry, tight, or rough.
Key ingredients
- Witch Hazel Extract: The main formula base, used to support a fresh, moisturized, balanced-feeling skin finish.
- Shea Butter: A naturally derived moisturizing ingredient that helps skin feel nourished and comfortable.
- Glyceryl Glucoside: Featured for hydration support and helping skin feel moisturized.
- Niacinamide: Helps support brighter-looking, more even-looking skin.
- Jojoba Seed Oil: Helps skin feel soft, conditioned, and comfortable.
- Panthenol: Helps support a moisturized, cared-for skin feel.
- Sodium Hyaluronate: Helps skin feel hydrated, soft, and smooth.
- Adenosine: Included to support smoother-looking, more elastic-looking skin.
- Lavender Oil: Included in the formula and scent profile.
Good to know
- Size: 50 ml / 1.69 fl. oz.
- Daily cream moisturizer
- Soft cream texture
- Non-oily feel
- Use morning and evening
- Best after essence, serum, ampoule, or oil
- Features witch hazel extract, shea butter, glyceryl glucoside, niacinamide, panthenol, and jojoba seed oil
- Contains beeswax
- Contains lavender oil, linalool, and limonene
- Made in South Korea
Full ingredients
Hamamelis Virginiana (Witch Hazel) Extract, Water, Caprylic/Capric Triglyceride, Dipropylene Glycol, Polyglyceryl-3 Methylglucose Distearate, Niacinamide, Glyceryl Glucoside, Butylene Glycol, Octyldodecanol, Pentaerythrityl Tetraethylhexanoate, Polyglyceryl-6 Stearate, Beeswax, Hydrogenated Vegetable Oil, Hydrogenated Polyisobutene, Cetearyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, 1,2-Hexanediol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Caprylyl Glycol, Carbomer, Arginine, Hydroxyacetophenone, Glycerin, Pentylene Glycol, Polyglyceryl-6 Behenate, Panthenol, Lavandula Angustifolia (Lavender) Oil, Butyrospermum Parkii (Shea) Butter, Adenosine, Sorbitan Isostearate, Disodium EDTA, Sodium Hyaluronate, Ethylhexylglycerin, Linalool, Limonene
About the brand
groundplan is a Korean skincare brand created around caring for the health of the family’s skin through essential products rooted in people, nature, and culture. The brand focuses on simple, nature-inspired formulas designed to help daily skincare feel gentle, balanced, and practical for everyday use.
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How to layer your K-beauty routine
A simple guide to each step, from cleansing to moisturizing
Cleanse
Start with a gentle cleanser to remove buildup and prep skin for the rest of your routine.
Treat
Layer toner, serum, ampoule, or essence based on what your skin needs that day.
Moisturize
Finish with a cream or gel moisturizer to help seal in hydration and keep skin feeling soft.