• ANUA Peach 70% Niacinamide Serum 30ml pink dropper bottle with a translucent serum swatch.
  • ANUA Peach serum bottle on peaches, with a panel describing glow, uneven-tone, texture and pore-care benefits.
  • ANUA Peach serum ingredient panel highlighting Peachnia+, 5% niacinamide, vitamin B12 and hyaluronic acid.
  • ANUA Peach serum study chart reporting a 28.5% decrease in melanin measurements after two weeks.
  • Four-step ANUA Peach skincare routine: toner, Peach 70 Niacin Serum, milk lotion and enriched cream.
  • Model applying ANUA Peach serum to her cheek; directions say to use after cleansing, pat gently, morning and night.
  • Close-up of a pale pink ANUA Peach serum swatch with small bubbles.
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ANUA UPC: 8809640733550

ANUA Peach 70% Niacinamide Serum 30ml

ANUA Peach 70% Niacinamide Serum 30ml

Lightweight hydration for dull, uneven-looking skin, with 5% niacinamide and a dewy finish.

$19.88
$22.00 $19.88 Save 10%
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Shipping calculated at checkout.
Coupon 10% off your first order WELCOME10
Good for Dullness Uneven tone Dryness Rough texture Barrier care

Why shop with us

Curated K-Beauty Chosen with care for your routine Chosen with care
Ships from California Usually ships within 24 hours Usually in 24 hours
Authentic products New & factory sealed New & sealed
Here for You Questions? We’re happy to help We're here to help
5.0 Whatnot shop rating Whatnot rating 490+ reviews 2,600+ transactions

Product details

ANUA Peach 70% Niacinamide Serum is a Korean hydrating serum for dullness, uneven-looking tone, dryness, and rough-feeling texture. Peach-derived ingredients and 5% niacinamide help support a brighter, smoother-looking complexion with a dewy glow.

Hyaluronic acid, polyglutamic acid, panthenol, and ceramide NP help maintain moisture and keep skin feeling comfortable. The watery, lightweight texture layers easily under moisturizer. It contains added fragrance, and vitamin B12 gives the serum its natural light pink color.

Apply 2–3 drops over the face and neck after cleansing and toner, avoiding the eye area. Gently pat until absorbed, then follow with moisturizer. Use up to twice daily as tolerated, and finish with SPF 30 or higher during the day.

Routine guide: See where this fits in a K-beauty routine See where this fits

Build a hydrated, glowing routine

Cleanse, tone, pat on this serum, then moisturize. Finish with sunscreen during the day.

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View full details
ANUA Peach 70% Niacinamide Serum pink dropper bottle, with a glow-care panel for dull skin and uneven-looking tone and texture. ANUA Peach serum ingredient panel highlighting Peachnia+, 5% niacinamide, vitamin B12 and triple hyaluronic acid. ANUA Peach serum clinical-study chart reporting a 28.5% decrease in melanin measurements after two weeks. ANUA Peach serum clinical-study chart reporting a 256.41% increase in epidermal hydration immediately after one use. ANUA Peach four-step skincare routine for dullness and uneven tone, with toner, serum, milk lotion and cream. ANUA Peach routine steps: essence toner, Peach 70 Niacin Serum, conditioning milk lotion, then enriched cream. Model applying ANUA Peach serum to her cheek; use after cleansing, pat gently over the face, morning and night.

Formula, ingredients & use

Why you’ll love it

  • 5% niacinamide helps brighten uneven-looking tone and soften the appearance of visible pores.
  • Peach ingredients, hyaluronic acid, and polyglutamic acid help replenish moisture for a fresh, dewy glow.
  • Panthenol and ceramide NP help support the skin’s moisture barrier and a comfortable feel.
  • Betaine salicylate provides gentle texture care, helping rough-feeling skin appear smoother.

Best for

Best for: Dullness, uneven-looking tone, dry-feeling skin, and rough-feeling texture.
Skin type fit: Best suited to dry skin seeking lightweight hydration and moisture-barrier support. Contains added fragrance; patch test first if your skin is easily reactive or fragrance-sensitive.

What to expect

Format: Facial serum
Texture: Watery and lightweight
Finish: Soft, hydrated skin with a dewy glow
Scent: Contains added fragrance
Color: Light pink from vitamin B12
Routine step: After toner and before moisturizer

How to use

  1. After cleansing and toner, apply 2–3 drops over the face and neck, avoiding the eye area.
  2. Gently pat with fingertips until absorbed, then follow with moisturizer.
  3. Use up to twice daily as tolerated. Start slowly and increase frequency gradually if your skin is sensitive.
  4. Finish your morning routine with broad-spectrum SPF 30 or higher.

Important safety notes

  • For external use only.
  • Patch test before first use, especially if your skin is sensitive to fragrance.
  • Avoid direct contact with the eyes and application to irritated or broken skin.
  • Discontinue use if irritation occurs.

Key ingredients

  • Peach-derived ingredients: Help moisturize and refresh the look of dull skin.
  • Niacinamide (5%): Helps brighten uneven-looking tone and improve the appearance of visible pores.
  • Hyaluronic acid and polyglutamic acid: Humectants that help attract and hold moisture for hydrated skin.
  • Panthenol and ceramide NP: Help support the skin’s moisture barrier and maintain comfort.
  • Betaine salicylate: Helps smooth rough-feeling texture through gentle exfoliating care.

Good to know

  • Size: 30 ml / 1.01 fl. oz.
  • Routine step: After toner and before moisturizer
  • Key active: 5% niacinamide
  • Texture: Watery, lightweight serum
  • Formula: Contains added fragrance; no artificial coloring
  • Color: Natural light pink from vitamin B12
  • Use: Up to twice daily as tolerated; finish with SPF 30 or higher during the day
  • Made in South Korea
  • New and factory sealed
  • Ingredient lists may change. Check your product packaging for the list specific to your bottle.

Full ingredients

Prunus Persica (Peach) Fruit Extract, Glycerin, Niacinamide, Butylene Glycol, Diethoxyethyl Succinate, Water, 1,2-Hexanediol, Lactobacillus Ferment, Sodium Hyaluronate, Sphingomonas Ferment Extract, Alpha-Arbutin, Melia Azadirachta Flower Extract, Ocimum Sanctum Leaf Extract, Melia Azadirachta Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Salvia Hispanica Seed Oil, Curcuma Longa (Turmeric) Root Extract, Corallina Officinalis Extract, Hydrolyzed Hyaluronic Acid, Chamaecyparis Obtusa Leaf Extract, Prunus Persica (Peach) Flower Extract, Centella Asiatica Extract, Artemisia Princeps Leaf Extract, Pentylene Glycol, Polyglyceryl-10 Laurate, Betaine Salicylate, Sodium Phytate, Cellulose, Caprylic/Capric Triglyceride, Hydrogenated Lecithin, Panthenol, Polyglutamic Acid, Linoleic Acid, Linolenic Acid, Polyglyceryl-10 Oleate, Sucrose Palmitate, Cyanocobalamin, 3-O-Ethyl Ascorbic Acid, Ceramide NP, Lactobionic Acid, Asiaticoside, Madecassic Acid, Asiatic Acid, Xanthan Gum, Fragrance (Parfum)

About the brand

ANUA is a Korean skincare brand focused on gentle, ingredient-led formulas and targeted care for everyday concerns such as redness, blemishes, pores, uneven tone, and skin sensitivity. The brand combines familiar actives with soothing botanical and hydrating ingredients to make balanced, effective skincare feel simple and approachable.

Why shop with us?

Finding the right skincare should not feel like a guessing game. At Haven Co. Beauty, we handpick K-Beauty products, explain what they feel like and how to use them, and make it easier to find something that fits your routine. Orders ship from California, usually within 24 hours, and a real person is here to help before or after your purchase.

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How to layer your K-beauty routine

A simple guide to each step, from cleansing to moisturizing

Cleanse

Start with a gentle cleanser to remove buildup and prep skin for the rest of your routine.

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Treat

Layer toner, serum, ampoule, or essence based on what your skin needs that day.

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Mask

Use a sheet mask when your skin needs extra hydration, glow, or comfort.

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Moisturize

Finish with a cream or gel moisturizer to help seal in hydration and keep skin feeling soft.

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