• ANUA Niacinamide 10% + TXA 4% Serum 30ml dropper bottle on a pink serum swatch.
  • ANUA Niacinamide 10% + TXA 4% Serum bottle with lightweight texture and dark spot care highlights.
  • ANUA Niacinamide 10% + TXA 4% Serum bottles and dropper with fragrance-free formula highlights.
  • ANUA Niacinamide 10% + TXA 4% Serum ingredient guide for tranexamic acid, niacinamide, hyaluronic acid and ceramides.
  • ANUA Niacinamide 10% + TXA 4% Serum study graphic comparing skin before use and after two weeks; individual results may vary.
  • ANUA Niacinamide 10% + TXA 4% Serum dark spot care graphic with examples of uneven pigmentation and post-blemish marks.
  • Dark spot care, hydration and texture benefits of ANUA Niacinamide 10% + TXA 4% Serum beside a model.
  • ANUA Niacinamide 10% + TXA 4% Serum bottle and dropper with fragrance-free and no artificial color highlights.
  • ANUA Niacinamide 10% + TXA 4% Serum application photo showing pink serum drops on a model’s cheek.
  • ANUA Niacinamide 10% + TXA 4% Serum ingredient guide highlighting 10% niacinamide, 4% TXA, 2% arbutin and ceramide.
  • ANUA Niacinamide 10% + TXA 4% Serum 30ml bottle beside its silver carton on a white background.
  • ANUA Niacinamide 10% + TXA 4% Serum 30ml bottle front showing its label and white dropper cap.
  • ANUA Niacinamide 10% + TXA 4% Serum bottle back showing the usage instructions and product label.
  • ANUA Niacinamide 10% + TXA 4% Serum 30ml silver carton front showing the product name and size.
  • ANUA Niacinamide 10% + TXA 4% Serum carton back showing the ingredient list and Made in Korea label.
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ANUA UPC: 8809640734526

ANUA Niacinamide 10% + TXA 4% Serum 30ml

ANUA Niacinamide 10% + TXA 4% Serum 30ml

Brightening care for dark spots and post-blemish marks, with 10% niacinamide, 4% TXA and 2% arbutin.

$16.88
$24.00 $16.88 Save 30%
Free U.S. shipping + free mask on $20+
Shipping calculated at checkout.
Good for Dark spots Uneven tone Dullness Visible pores Dehydration

Why shop with us

Curated K-Beauty Chosen with care for your routine Chosen with care
Ships from California Usually ships within 24 hours Usually in 24 hours
Authentic products New & factory sealed New & sealed
Here for You Questions? We’re happy to help We're here to help
5.0 Whatnot shop rating Whatnot rating 490+ reviews 2,600+ transactions

Product details

ANUA Niacinamide 10% + TXA 4% Serum 30ml is a lightweight Korean brightening serum for dark spots, post-blemish marks, uneven-looking tone, dullness and visible pores. Its concentrated blend of 10% niacinamide, 4% tranexamic acid and 2% arbutin helps support a clearer, more even-looking complexion.

Hyaluronic acid and polyglutamic acid help maintain hydration, while ceramide NP and panthenol support the moisture barrier and skin comfort. The watery, non-greasy texture absorbs easily and layers under moisturizer. The formula is fragrance-free with no artificial color.

Apply a few drops after cleansing and toner, before moisturizer. Start with a small amount and gradually increase frequency as tolerated, up to morning and night use. Finish your morning routine with SPF 30 or higher.

Marks guide: Compare red marks and dark spots after acne Compare acne marks

Build a brightening, balanced routine

Cleanse, tone, apply this serum before moisturizer, and finish with SPF 30 or higher during the day.

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View full details
ANUA Niacinamide 10% + TXA 4% Serum bottle and dropper with a bestseller headline. ANUA Niacinamide 10% + TXA 4% Serum ingredient guide for niacinamide, hyaluronic acid, polyglutamic acid and ceramide. ANUA Niacinamide 10% + TXA 4% Serum application photo with a skin-clarity study headline. ANUA Niacinamide 10% + TXA 4% Serum study photos comparing skin before use and after two weeks; individual results may vary. ANUA Niacinamide 10% + TXA 4% Serum consumer study graphic reporting satisfaction with texture, brightening and hydration. ANUA Niacinamide 10% + TXA 4% Serum bottle and dropper with instructions to apply a few drops before moisturizer. ANUA Niacinamide 10% + TXA 4% Serum AM and PM guide with SPF 30 or higher and irritation precautions. ANUA brightening routine showing TXA Brightening Pad, Booster Toner and Niacinamide 10% + TXA 4% Serum.

Formula, ingredients & use

Why you’ll love it

  • Helps soften the look of dark spots and post-blemish marks with 10% niacinamide, 4% tranexamic acid and 2% arbutin.
  • Supports a brighter, more even-looking complexion and smoother-looking pore texture.
  • Hyaluronic acid and polyglutamic acid provide hydration, while ceramide NP and panthenol support skin comfort.
  • Watery, non-greasy texture absorbs easily and layers under moisturizer.
  • Fragrance-free with no artificial color.

Best for

Best for: Dark spots, post-blemish marks, dullness, uneven-looking tone, visible pores and dehydration.
Skin type fit: Lightweight, non-greasy hydration for normal skin. If your skin is sensitive, patch test first and introduce gradually.

What to expect

Format: Facial serum
Texture: Watery, lightweight serum
Finish: Hydrated, non-greasy, smooth-feeling skin
Scent: Fragrance-free
Routine step: After toner and before moisturizer

How to use

  1. After cleansing and toner, apply a few drops to areas with dark spots or uneven-looking tone.
  2. Gently pat until absorbed, then follow with moisturizer.
  3. Start with a small amount and gradually increase frequency as tolerated.
  4. Use up to twice daily as tolerated. Finish your morning routine with SPF 30 or higher.

Important safety notes

  • For external use only.
  • Patch test before first use, especially if your skin is sensitive or new to concentrated brightening actives.
  • Avoid direct contact with the eyes.
  • Discontinue use if irritation occurs.

Key ingredients

  • Niacinamide (10%): Helps improve the look of dullness, uneven tone, and visible pores.
  • Tranexamic acid (4%): Supports a more even-looking complexion and helps target the appearance of dark spots.
  • Arbutin (2%): Complements the brightening active blend for uneven-looking tone.
  • Hyaluronic acid and polyglutamic acid: Humectants that help keep skin feeling hydrated and comfortable.
  • Ceramide NP and panthenol: Help support the skin’s moisture barrier and a comfortable finish.

Good to know

  • Size: 30 ml / 1.01 fl. oz.
  • Routine step: After toner and before moisturizer.
  • Key actives: 10% niacinamide, 4% tranexamic acid and 2% arbutin.
  • Texture: Watery, lightweight and non-greasy.
  • Formula: Fragrance-free with no artificial color.
  • Use: Start gradually; use up to morning and night as tolerated.
  • Daytime: Finish with SPF 30 or higher.
  • Made in South Korea.
  • New and factory sealed.
  • Storage: Keep in a cool, dry place away from direct sunlight.
  • Ingredient lists can change. Check the packaging for the most current list.

Full ingredients

Water, Glycerin, Niacinamide, Tranexamic Acid, Butylene Glycol, Diethoxyethyl Succinate, 1,2-Hexanediol, Arbutin, Sodium Hyaluronate, Alpha-Arbutin, Coccinia Indica Fruit Extract, Eclipta Prostrata Extract, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Theobroma Cacao (Cocoa) Extract, Hydrolyzed Hyaluronic Acid, Chamaecyparis Obtusa Leaf Extract, Prunus Persica (Peach) Flower Extract, Camellia Sinensis Seed Oil, Yeast Ferment Extract, Centella Asiatica Extract, Artemisia Princeps Leaf Extract, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Hyaluronic Acid, Pentylene Glycol, Betaine Salicylate, Sucrose Palmitate, Hydrogenated Lecithin, Gellan Gum, Sodium Phytate, Cellulose, Caprylic/Capric Triglyceride, Panthenol, Cyanocobalamin, Polyglutamic Acid, 3-O-Ethyl Ascorbic Acid, Ceramide NP, Dextrin, Asiaticoside, Madecassic Acid, Asiatic Acid, Dimethylsilanol Hyaluronate, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate, Xanthan Gum

About the brand

ANUA is a Korean skincare brand focused on gentle, ingredient-led formulas and targeted care for everyday concerns such as redness, blemishes, pores, uneven tone, and skin sensitivity. The brand combines familiar actives with soothing botanical and hydrating ingredients to make balanced, effective skincare feel simple and approachable.

Why shop with us?

Finding the right skincare should not feel like a guessing game. At Haven Co. Beauty, we handpick K-Beauty products, explain what they feel like and how to use them, and make it easier to find something that fits your routine. Orders ship from California, usually within 24 hours, and a real person is here to help before or after your purchase.

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How to layer your K-beauty routine

A simple guide to each step, from cleansing to moisturizing

Cleanse

Start with a gentle cleanser to remove buildup and prep skin for the rest of your routine.

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Treat

Layer toner, serum, ampoule, or essence based on what your skin needs that day.

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Mask

Use a sheet mask when your skin needs extra hydration, glow, or comfort.

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Moisturize

Finish with a cream or gel moisturizer to help seal in hydration and keep skin feeling soft.

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